vCPM is a earning/payment model for publishers and advertisers.
Publishers earn revenue for every 1,000 ads displayed, the amount earned varies depending on the performance of the publishers websites.
Higher CTR (click-through rate) values for a publisher will reward them with a higher overall CPM earning value.
With this model, advertisers pay publishers that provide value and click-throughs to their websites as opposed to paying a flat rate for impressions that might not yield any clicks to their websites.
If you are a publisher and want to raise of have a high vCPM earning rate, make sure you place the ads on your pages in highly visible areas.
Written by on 6.2.2011
